Understand How Management Consultants Generate Business Presentations – The Management Marketing consultant Framework

This report discusses the Consulting Presentation Framework. Just about every consulting organization takes advantage of 1, and by and huge, they are all variations of the identical concepts and design. Considering the fact that consulting corporations are notorious for developing structured and really slides, the Consulting Presentation Framework represents the optimum way to framework and current your information and facts in the form of a PowerPoint presentation.

It requires very precise principles for font faces, font sizes, sort of grammar principles to adhere to, and so forth. If almost nothing else, adopting and religiously sticking to the framework will vastly boost the appear and professionalism of your slides.

Over the yrs, I have occur throughout a number of distinct of these frameworks from the various corporations I worked for. Borrowing from all of them, the framework introduced in this chapter is an amalgamation of the parts I felt worked ideal.

Now, let us dig in.

On a normal information slide, there are 3 main parts: the Headline, the Body, and the Bumper.

The Headline

The Headline sits on leading of the slide. It is a sentence that introduces the slide. Numerous folks use this room for the ‘title’ of the slide. In this framework, the ‘title’ will go into the Body (described in the upcoming section).

The Headline must be Arial Slender, font size 24, and boldfaced. Do not use any ending punctuation (e.g. no period of time).

As pointed out, it is a sentence and one sentence max. It is also not to exceed 2 lines. If you discover it to be lengthier, then reword and shorten your Headline. If the Headline is any lengthier than 2 lines, your audience will get lost and/or bored. As you go from slide to slide, the sentences in the Headlines must hook up to notify a cohesive story for your audience to adhere to.

The Body

The Body is the bulk of the slide. It has all the vibrant information (e.g. textboxes, diagrams, etc.). All the things you place in the Body must create on what has been released in the Headline. All textual content within the Body must be Arial font. The minimum font size to use is size 10, simply because any size more compact (working with Arial) is way too difficult to browse for most folks. This is particularly true if you are projecting your presentation.

On the leading remaining of your Body, you must have the Title of your slide. The Title is what folks customarily place in the Headline space. It is really a quick phrase that categorizes what the Body is illustrating. Examples involve ‘6-Phase Tactic,’ ‘Objectives of the E-Ebook,’ ‘Strategic Hierarchies and Associated Troubles.’ As you found, the capitalization follows that of a e-book title (per the MLA). The Title must be Arial, font size sixteen, boldfaced, and italicized.

If you have any quantities or any information and facts on your slide that needs to be sourced, be certain to do it. The source must look in a textual content box on the lower remaining of the Body. It must be Arial, font size 10, and start with the textual content “Source:”. Consultants use number of distinct methodologies and frameworks to framework and design information for the Body. We will not go over these other teachings within this report.

The Bumper

All consulting corporations have this past ingredient, but could call it distinct names. Deloitte & Touche calls it the Just take-Away, A.T. Kearny calls it the Tombstone, and Capgemini Consulting calls it the Kicker.

The intent of the Bumper is to address the “so what?” query your audience could have. Whereas the Headline provided an introduction and context to the slide, and the Body embellished on that information with clarifying information, quantities, diagrams, and so forth, you run the chance of your audience wondering, Okay, this information and facts is fascinating, but so what? Why do I need to have to know this? Why must I care?

Individuals are all fair issues and ones you must reply with the Bumper. If you simply cannot believe of just about anything meaningful to place in the Bumper, talk to you if you seriously need to have to have this slide in the deck. In other words and phrases, if the slide doesn’t offer you any added perception which is crucial for your audience to know, why involve it all? Of system, there are numerous legitimate explanations to have a slide with out a Bumper. For instance, the slide just offers the agenda, is a transitional slide, or only is to deliver crucial get hold of information and facts. Often, they slide is purely to current raw facts.

The Bumper is in the form of a light-weight coloured box at the bottom of the slide. It must be Arial, font size fourteen, boldfaced, and italicized. As opposed to the Headline, it must have ending punctuation. Like the Headline, it is only one sentence and 2 lines max.

To make factors effortless for you, I’ve developed a PowerPoint template that conforms to this framework for you. You can obtain it here: http://learnppt.com/downloads/sampletemplate/.

Source by David Tracy


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